I have to admit to being a bit of a data nerd. Most of my time has been spent looking for Labour Market Data which can inform people in their career choice. There is increasing availability through using technology to scrape job adverts. But the hard bit is making sense of all this data. And this table showing how much people in different countries trust AI illustrates the point.

Why is Spain the country in Europe with the most trust for AI? And why is Finland bottom of the table in trusting AI? The table comes from a new publication by the University of Melbourne and KPMG: Trust, attitudes and use of artificial intelligence: A global study 2025. In the Executive Summary they say:

This research aims to provide an evidence-based understanding of people’s trust, use and attitudes
toward AI, their views on the impacts of AI, and expectations of its governance and regulation.
The insights are important to inform public policy and industry practice and a human-centered approach to stewarding AI into work and society. They can help policymakers, organizational leaders, and those involved in developing, deploying, and governing AI systems to understand and align with evolving public expectations, and deepen understanding of the opportunities and challenges of AI integration.

About the Image

'Colossal Harvest' combines the history of UK computing with a critical reading of diversity in AI development. A young, anonymous, woman is juxtaposed with a digital image of the Colossus machine, an early computer that helped British cryptologists like Alan Turing decipher Germany’s Enigma-encrypted messages during World War II. While approximately 7,500 women worked in Bletchley Park to operate the computers used for code-breaking decryption, these women were all white. Through digital collage, this image presents a critique of the continued legacies of computing, highlighting the dependence on data harvested that disproportionally rely upon and systemically discriminate communities of color.